THOUGHTS
& IDEAS

Facebook and Instagram will give users the choice to hide “Like” counts on their own posts as well as others' posts that appear in their...

Twitter is trying the "Super Follow" button as the first step towards making Twitter a monetized place. The users can call Super...

Instagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that...

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...

Quality Score To reach the high-quality Google ad, you need to have a high-quality score. Quality Score approximates the quality of the...

We’re back! With few more myths about social media and this time we will be focusing on Facebook. Today, there are 1.49 billion active...

There are many myths that surround the use of social media marketing, from how your company should be using it, to how much of a return...

The way people are communicating these days have changed. The growth in messenger applications such as WhatsApp, Facebook messenger and...

Digital Billboards are replacing Billboard Posters as they’re starting to prove how beneficial they are to the public. They can portray...

Story teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which...

The hassle of watching your favorite video without the non-skippable ad is soon going to be a reality. YouTube recently announced that...

Programmatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in...

Live-streaming video is the latest frontier of social media. Well known social media networks such as Facebook and Twitter have their own...

Social media’s explosive growth over the past years has created a major shift in the way companies approach marketing. Traditional...

Mobile has changed the way people shop. People browse products while waiting to be seated for dinner, inside a gym or while having a...

​It is very unlikely to purchase something from a brand that you have never seen or heard before. The modern customer is complex, there...

There are few things in the world as commonly loved as sports. The popularity of sports has caught the attention of marketers, as the...

It’s a proven fact that when it comes to growing a community and reaching out to existing fans, social media is the undisputed champion....

Email marketing is said to be one of the strongest marketing channels. It is claimed to be an incredibly effective marketing tactic. And...

Google recently announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the...