THOUGHTS
& IDEAS

And without the queen, the king falls apart because the queen is his right-hand woman. Just having a website and social media channels,...

Google’s new updates include changes that will impact what sites Google ranks in the search engine’s AI. Google BERT BERT is a technique...

How amazing would it be to have a call with your client in virtual reality instead of Zoom? See what your office makeover could look like...

Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...

Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...

Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...

Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which...

ECommerce technology continues to evolve and customer experience is becoming increasingly essential for the conversion of sales. Some...

Imagine leaving a reaction on a post, simply by making a facial expression. This new social platform will allow you to do so. Say hello...

Digital Billboards are replacing Billboard Posters as they’re starting to prove how beneficial they are to the public. They can portray...

Facebook’s Mark Zuckerberg may have failed to buy Snapchat back in 2013 but he’s onto the next best thing –the launch of Messenger Day....

The hassle of watching your favorite video without the non-skippable ad is soon going to be a reality. YouTube recently announced that...

Programmatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in...

Social media’s explosive growth over the past years has created a major shift in the way companies approach marketing. Traditional...

With smartphones taking over the market, a noticeable shift in trend has been noticed from desktop to mobile search. Today, consumers...

Smart Caller ID is a great feature launched in 2014 on android system to help users identify incoming calls from businesses which are not re

Mobile has changed the way people shop. People browse products while waiting to be seated for dinner, inside a gym or while having a...

​It is very unlikely to purchase something from a brand that you have never seen or heard before. The modern customer is complex, there...

Remarketing (also known as retargeting) is an extremely clever way to connect with visitors to your website who may not have made an...

There are few things in the world as commonly loved as sports. The popularity of sports has caught the attention of marketers, as the...