THOUGHTS
& IDEAS

Mediato

Dec 3, 20211 min read

INSTAGRAM STARTS TESTING FACEBOOK’S APP-LIKE CANVAS ADS WITHIN STORIES FEED

Introduction of various ad formats open more opportunities for marketers to showcase their brands creatively. Instagram recently...

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Mediato

Dec 3, 20212 min read

THE RISE OF LONG-FORM VIDEO CONTENT

Story teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which...

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Mediato

Dec 3, 20212 min read

PROGRAMMATIC CREATIVES V/S DYNAMIC CREATIVE OPTIMIZATION

Programmatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in...

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